Swiggy Instamart has unveiled an exciting new service that promises to revolutionize the way customers purchase smartphones. Starting this week, the quick commerce platform will deliver a range of smartphones in ten major cities, aiming to enhance its average order values and compete with established players in the market.

Instamart Joins the Smartphone Delivery Trend

As Instamart enters the smartphone delivery arena, it faces competition from Zomato’s Blinkit and Zepto, both of which have already made strides in this space. These rivals recently expanded their offerings to include all Apple products, setting a high standard in the quick commerce sector.

Attractive Smartphone Options Available

Among the smartphones available for delivery, Instamart will feature the latest iPhone 16e, along with popular models such as the Samsung M35, OnePlus Nord CE, and Redmi 14C. Currently, customers in Bengaluru, Delhi, Mumbai, Chennai, Faridabad, Noida, Gurgaon, Kolkata, Hyderabad, and Pune can access this new service, with plans for expansion into additional cities in the near future.

A Seamless Shopping Experience

Amitesh Jha, the CEO of Swiggy Instamart, expressed enthusiasm about this new venture, stating, “With just a few taps, customers can now enjoy the seamless experience of instant smartphone delivery, right at their fingertips.” This highlights the convenience that Instamart aims to offer its users.

Exclusive Discounts for Customers

To sweeten the deal, customers can take advantage of a 5% discount up to ₹4,000 on smartphone purchases exceeding ₹11,499 when using ICICI Bank Credit Cards. This promotional offer adds to the appeal of buying smartphones through the platform.

Expansion and Growth in the Quick Commerce Sector

This announcement follows Instamart’s recent achievement of expanding its services to 100 cities, marking a significant milestone for quick commerce in India. The platform has successfully added 32 new cities in 2025 alone, with a particular focus on tier-2 and tier-3 markets.

Electronics: A Growing Category in Quick Commerce

The electronics category has gained popularity within the quick commerce industry, with competitors like Blinkit also offering high-ticket items such as laptops and printers. This trend not only attracts more customers but also boosts average order values, enhancing profit margins compared to traditional grocery categories.

• Key Statistics:
  • 11% of sales in quick commerce are attributed to electronic devices such as headphones and battery banks.
  • The growth of electronics sales complements the ongoing demand for groceries and daily essentials.

With the addition of smartphones to its offerings, Swiggy Instamart is poised to further solidify its position in the competitive quick commerce landscape, catering to an increasingly tech-savvy consumer base.