In a notable turn of events, GRM Overseas, a prominent player in the FMCG sector, witnessed a surge in its share price, climbing over 2.5% during Wednesday’s trading on the National Stock Exchange (NSE). The stock rallied to ₹283.5 from a low of ₹276.5, sparked by the introduction of a new advertising campaign, #RishtaMubarak, aimed at showcasing their premium Basmati rice brand, 10X Zarda King, featuring the beloved Bollywood actor Salman Khan.

GRM Overseas Launches Exciting Campaign

The recent campaign aims to elevate the brand’s visibility and establish 10X Zarda King as the go-to choice for authentic biryani. This initiative not only spotlights Salman Khan as the new face of the brand but also emphasizes the deep connections food fosters among people.

• Salman Khan’s Influence: His charisma and longstanding rapport with Indian audiences are expected to amplify the brand’s recognition.
• Cultural Significance: The campaign highlights the crucial role that dishes like biryani and Zarda play in bringing people together during special moments.

According to Atul Garg, Managing Director of GRM Overseas, "Salman Khan is not just a film star; he represents familiarity, trust, and the essence of relationships that resonate with our brand values. His endorsement will help us connect more deeply with families who value tradition, celebration, and delicious food."

Impressive Stock Performance

The stock performance of GRM Overseas has been remarkable, with shares soaring over 112.52% in the past year, reflecting strong investor confidence. However, it’s worth noting that since its listing in September 2022, the stock has experienced a dip of approximately 37.15%.

This fluctuation highlights the dynamic nature of the FMCG market and the importance of strategic marketing in driving brand success.

Investors and food enthusiasts alike are eager to see how the new campaign and celebrity endorsement influence the company’s trajectory. With Salman Khan at the helm of their latest marketing efforts, 10X Zarda King is poised to capture the hearts and kitchens of many across India.

For those looking to stay updated on market trends and FMCG developments, further insights can be found here.