The beloved Indian soda, characterized by its distinctive glass-ball lid, is experiencing a revival in international markets after being a nostalgic favorite in local shops. Thanks to the support from the Agricultural and Processed Food Products Export Development Authority (APEDA), Goli Pop Soda is now gaining popularity beyond borders, with successful test shipments to countries including the USA, UK, Europe, and the Gulf region.

A Strategic Partnership Fuels Growth

A pivotal collaboration with Fair Exports India has enabled consistent supply to Lulu Hypermarket, one of the largest retail chains in the Gulf area. Thousands of Goli Pop Soda bottles have been distributed across Lulu stores, where they have been met with an enthusiastic response from customers. The Indian Ministry of Commerce and Industry highlighted this achievement, emphasizing the growing appeal of this traditional beverage.

Goli Pop Soda: A Cultural Phenomenon in the UK

In the UK, Goli Pop Soda has swiftly become a cultural favorite, captivating consumers who appreciate the blend of authentic Indian flavors with contemporary appeal. The ministry remarked, “This advancement is a crucial milestone in promoting India’s rich beverage legacy on an international platform.”

Showcasing Indian Innovation at IFE London 2025

APEDA has also played a key role in presenting Goli Pop Soda at the International Food & Drink Event (IFE) in London, scheduled for March 17-19, 2025. This prestigious event serves as an excellent opportunity for Indian entrepreneurs and exporters to engage with global buyers, discover new business opportunities, and highlight India’s vast array of agricultural and processed food products.

Why Goli Pop Soda Stands Out

• Unique Flavor Profiles: Combines traditional Indian tastes with modern beverage trends.
• Cultural Significance: Represents India’s diverse heritage, appealing to both expatriates and locals.
• Strong Market Presence: Gaining traction in key international markets, particularly in the UK and Gulf regions.

This resurgence of Goli Pop Soda not only reaffirms the strength of Indian products in the global market but also paves the way for future innovations in the beverage industry. As this iconic soda continues to gain momentum, it highlights the importance of cultural connections in today’s globalized economy.