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Aditya Birla Divests Century Pulp and Paper to ITC for ₹3,498 Crore: A Major Industry Shift

Aditya Birla Divests Century Pulp and Paper to ITC for ₹3,498 Crore: A Major Industry Shift

Aditya Birla Real Estate (ABREL), formerly recognized as Century Textiles and Industries, has made a significant move by selling its Century Pulp and Paper (CPP) facility in Lalkuan, Uttarakhand, to ITC for an impressive ₹3,498 crore. This strategic divestment marks a pivotal moment for ABREL, allowing the company to concentrate on its core real estate ventures.

Strategic Sale to ITC

In a well-coordinated effort, JM Financial Limited played the role of exclusive financial advisor, while AZB & Partners offered legal guidance throughout this transaction. The sale of CPP is viewed as a means to unlock value for ABREL, enabling them to channel resources into expanding their real estate operations.

  • Sale Amount: ₹3,498 crore
  • Location of CPP: Lalkuan, Uttarakhand
  • Advisors: JM Financial Limited (Financial), AZB & Partners (Legal)

Focus on Real Estate Growth

This move is not just about selling a business; it’s also about redefining ABREL’s future. According to RK Dalmia, managing director of ABREL, the decision to divest was strategic, aimed at maximizing shareholder value. Dalmia emphasized that this transition aligns with the company’s vision of a transformative growth phase, concentrating on real estate to foster sustainable value creation.

“It’s a critical portfolio decision that unlocks significant value for our shareholders. Partnering with ITC, a reputable player in the industry, will allow us to sharpen our focus on real estate," Dalmia remarked.

Century Pulp and Paper: A Legacy of Excellence

Established in 1984, Century Pulp and Paper has earned its reputation as the largest manufacturer of paper, board, tissue, and pulp produced from a single location in India. The facility’s commitment to performance and sustainability has made it a standout in the industry.

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ABREL’s Real Estate Ventures

In addition to this sale, ABREL has been actively expanding its footprint in the real estate market. The company recently completed two commercial projects and launched five residential initiatives in key urban areas, including:

  • Mumbai Metropolitan Area (MMR)
  • National Capital Region (NCR)
  • Bengaluru

Furthermore, ABREL’s subsidiary, Birla Estates, recently celebrated a remarkable achievement with a record sale of nearly ₹3,000 crore from the luxury project Birla Arika in Gurugram. They also launched Birla Punya, a residential development in Pune, expected to generate around ₹2,700 crore in revenue.

Conclusion

This strategic divestment not only highlights ABREL’s commitment to enhancing shareholder value but also signifies a robust shift towards its core real estate business. With ITC as a new partner for CPP, both companies are poised for growth in their respective sectors.

For more insights into the evolving real estate landscape and investment strategies, check out our articles on market trends and upcoming projects.

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