Bose Corporation has once again reinforced its commitment to audio innovation by investing an additional $20 million into the audio wearables brand, Noise. This marks the second time the renowned American audio company has chosen to back the Gurugram-based startup, solidifying its role as Noise’s sole external investor. Previously, in 2023, Bose made a strategic move with an investment of $10 million, aiming to support Noise’s growth trajectory.
Noise Valuation and Future Plans
With this latest funding round, Noise’s valuation has risen to approximately $470 million, a slight increase from its earlier valuation of $460 million. This investment is poised to fuel various strategic initiatives for the company, including:
- Operational expansion
- Marketing campaigns
- Working capital enhancement
The recent capital influx arrives on the heels of Noise’s product launch featuring the innovative “Sound by Bose” technology, further strengthening their market position.
Competitive Landscape
In the fiscal year 2024, Noise reported impressive revenue figures of ₹1,431 crore along with a positive EBITDA. To put this into perspective, its competitor, boAt, achieved revenues of ₹3,122 crore but experienced a significant 45% reduction in losses, bringing them down to ₹53.5 crore during the same period.
Amit Khatri, co-founder of Noise, shared insights on LinkedIn, stating, “This isn’t solely about financial backing; it’s about creating value and enriching experiences for future generations of consumers.” His vision emphasizes the brand’s commitment to innovation and consumer engagement.
Conclusion
As Bose continues to invest in Noise, the collaboration signifies a strategic approach towards enhancing audio technology in wearables. With a solid growth plan and an eye on the future, Noise is positioned to redefine the audio experience for its consumers.
