On May 1, 2025, Amul, a leading dairy brand in India, has implemented a price increase of Rs 2 per litre for several of its milk products. This adjustment affects popular variants, including Amul Standard, Amul Buffalo Milk, Amul Gold, Amul Slim n Trim, Amul Chai Mazza, Amul Taaza, and Amul Cow Milk. The decision comes in the wake of a similar move by Mother Dairy, which raised its milk prices by up to Rs 2 just a day earlier.

Understanding the Price Increase

Starting tomorrow, consumers will notice an additional charge of Rs 2 per litre for Amul milk products. This change will be reflected across Indian markets, impacting many households. The price hike is primarily driven by rising costs within the dairy sector, which have put pressure on both milk producers and companies.

• New Prices: The increase will vary depending on the milk variant.
• Market Impact: Consumers will feel the impact of rising dairy costs as prices adjust nationwide.

Mother Dairy’s Recent Changes

In a parallel development, Mother Dairy has also adjusted its prices. On April 30, the company announced a price increase of up to Rs 2 per litre across all its milk types, including full cream, toned, double-toned, and cow milk. For instance, the price for Mother Dairy’s full cream milk has now climbed to Rs 69 per litre, up from Rs 68.

Amul’s Growth Despite Challenges

Interestingly, even with the recent price adjustments, Amul continues to thrive in the market. Jayen Mehta, the Managing Director of Amul, reported an impressive turnover of Rs 66,000 crore for the fiscal year 2025 and is optimistic about crossing Rs 1 lakh crore in FY26. Moreover, Amul anticipates double-digit growth in ice cream sales for 2025 and is actively expanding its global reach, especially in protein-based products.

This strategic move not only reflects Amul’s adaptability in a fluctuating market but also its commitment to maintaining quality alongside growth. As consumers adjust to these new prices, the broader implications for the dairy industry remain to be seen.

For more information on dairy market trends and consumer insights, check out Dairy Industry Analysis.